2010-01-11 4th CDWM Sweden
Swedish production and content company Silverback will produce a fourth season of world-renowned hit format COME DINE WITH ME for TV4 in Sweden.
TV4 has commissioned another 52 episodes of the hit format and the fourth series premiers tonight. The series airs Monday through Thursday every week.
Silverback has so far produced 108 episodes in total during the first, second and third season of the format.
2010-01-10 CDWM Denmark
Swedish production and content company Silverback will Executive Produce a local version of world-renowned hit format COME DINE WITH ME for TV3 Denmark.
TV3 has commissioned 48 episodes of the hit format and the first series premiers tonight. BLU is the local producer of the Danish series. The series will be aired Monday through Thursday for 12 weeks.
The Danish commission follows a very successful season for the local adaptation of COME DINE WITH ME on TV4 Sweden. The series has steadily increased its audience during the run and is beating the channel’s average in the slot by far. In Norway, the second series of the format premiers this Spring as well
2009-03-18 SURVIVOR
Saturday the 21st of March will see the long awaited premiere of SURVIVOR on Sweden’s largest TV channel. Back on the screens after an interrupt of 3 years the re-launch will feature tougher conditions and harder challenges than ever before.
Already before it’s premiere, SURVIVOR has attracted a lot of attention in the country that saw the original commission of the today world-renowned format already in 1997. After only two days, over 1.500 people had followed the casting call and in total 9.000 people applied to take part in the programme.
Silverback recorded the 11-episode long run in the Philippines this winter. For the first time ever, a woman will host SURVIVOR. TV4 profile and one of Sweden’s most popular hosts, Linda Isacsson will be heading the Island Counsels.
Anna Carrfors Bråkenhielm, the CEO of Silverback was the first person in the world to discover SURVIVOR back in 1996 when she optioned the format from its creators at Castaway Television in the UK. Up to date 71 territories around the world have their own format versions of SURVIVOR.
2008-11-03 STABLE STARS
The original format from Silverback is a success story on YLE TV2 in Finland. Produced by Susamuru locally, STABLE STARS more than doubled the market share among women 15-29 and women 30-44 equally.
The format was aired at 19.40 on Saturdays and premiered on the 13th of September. During the 7 episodes run, the series attracted steady and increasing viewing numbers. STABLE STARS was the most talked about program this fall in Finland and received enormous press coverage.
The rating throughout the series was above the channel’s average and increased significantly in the final episode, outperforming the slot average with 11%.
“We are very happy with the original commission in Finland. It’s remarkable that the format has proven to be strong and competitive and specifically that it more than doubled the market share in the key demo of women. We have experienced a high interest in the format from a number of other countries and we are to see more international versions in the next year” says Anna Carrfors Bråkenhielm, CEO Silverback.
2008-10-09 COME DINE WITH ME
Silverback’s local adaptation of the format has been a true rating success for Sweden’s largest channel. TV4 has recently ordered a third season in the wake of the record-breaking two first seasons.
The first season of COME DINE WITH ME premiered on TV4 on the 6th of October last year. The 8-weeks series constantly increased the viewing numbers throughout the series and steadily built its audience. The average on the slot increased with over 50% and up to 88% in certain key demos. In addition, the Swedish television critics acclaimed the series.
Season 2 is right now on air with great results. The average number of viewers for the first 6 weeks is 545.000 viewers and is usually the most seen program that day, even beating the news and sports. The order for the second season is 10 weeks.
The format is one of the world’s most successful television exports, with more than 2.800 episodes produced across 11 languages. The format is currently produced locally in Belgium, Croatia, Denmark, France, Germany, Greece, Holland, Hungary, Spain, Turkey, USA and the UK.
2008-05-15 BREAKING NEWS
ITV plc acquires Scandinavian independent producer Silverback. Global Content division increases overseas production and format creation capabilities as part of strategy for growth.
LONDON and STOCKHOLM -- ITV plc announced today that it has acquired the Swedish-based independent production company and programme formats business Silverback AB.
The deal is consistent with ITV’s strategy to grow its production, format creation and distribution businesses in key international territories in order to help achieve the objective of doubling Global Content revenues by 2012.
ITV will pay a cash consideration of £5.2m. A further possible payment is contingent on profit performance over a three-year period.
The deal gives ITV the exclusive international rights (outside the Nordic territories) to all content, formats and series developed by Silverback. Silverback's sales team also joins ITV with immediate effect, following the stated goal of ITV’s sales, licensing and distribution division, ITV Worldwide, of becoming a leader in the global distribution of formats.
In turn, Silverback acquires the right to produce or sell ITV-owned formats in the Nordic territories in the same way as has been successfully achieved by ITV’s other wholly-owned production assets in the US, Germany and Australia.
The intention is that Silverback will expand its production capabilities beyond Sweden into other Scandinavian countries in due course.
Announcing the acquisition of Silverback, ITV’s Interim Managing Director of Global Content, Lee Bartlett, said: “Acquiring Silverback adds value to ITV from day one. The UK, Scandinavia and the US are among the leading exporters of television formats. With this deal we now have a presence in all three major territories and a growing and significant international formats business. Equally importantly, it brings into the ITV family an outstanding creative talent in the form of Anna Carrfors Bråkenhielm, who has had tremendous success developing and producing innovative programming that resonates all around the world on both TV and cross media platforms. We’re delighted to welcome Anna and her team into the fold.”
Silverback CEO Anna Carrfors Bråckenhielm said: “I’m tremendously excited about our new partnership with ITV. It gives Silverback’s formats unique access to Britain’s biggest commercial channel. Plugging into the ITV’s sales and distribution network will also help establish Silverback as one of the leading creators and producers of entertainment formats across the world. The deal is a perfect fit.”
For further enquiries please contact:
ITV plc
Andrew Sholl – Head of Press, ITV Global Content
Tel: +44 (0) 84488 18293 or +44 (0) 7736 364 656andrew.sholl@itv.com
Silverback
Jonas Linnander-Manfred – Silverback
Tel: +46 70 20 25 244
jonas@silverback.se
ITV Global ContentITV Global Content is ITV plc’s content division, bringing together all of ITV’s UK and international production and distribution businesses: ITV Productions, ITV Worldwide (the soon-to-be-merged Granada International and Granada Ventures) and international production companies in the US, Germany and Australia. In 2007 ITVGC acquired outright entertainment quiz format producer 12 Yard as well as equity stakes in UK and US drama producers Mammoth Screen and Jaffe/Braunstein Entertainment respectively. ITV’s hit formats include “Hell’s Kitchen”, “Dancing on Ice”, “Come Dine with Me” and “Saturday Night Takeaway”. It sells to more than 3500 buyers, including broadcasters, home entertainment partners and new media companies, in over 255 territories worldwide.
About Silverback
Silverback is a true content company focusing on developing and producing strong international formats for TV and cross-media platforms. Originally founded as Talpa Scandinavia, the company parted from Dutch media mogul John de Mol's Talpa Media Holding after a management buy-out in May 2007. In addition to its strong commitment to new creative ideas for television, Silverback is representing the founders of Skype's new project, JOOST, in Scandinavia.
Anna Carrfors Bråkenhielm is one of the most renowned TV executives in Scandinavia, recognised as the first in the world to produce "Survivor." She headed Modern Times Group's production company, Strix Television, for over a decade and made it the most profitable and successful company in Scandinavia, placing its formats in over 72 countries around the world.
Silverback's most recent international formats include: "Missing Link," "Office Nightmare”, "Prospect Dads”, "Stable Stars," "West End Star," "Stars on Air," “Trucker – King of the Road”, “The Gone Show”, “Where the Hell is my Band” and “God Bless Jew Allah”.
2008-01-29 STABLE STARS
Swedish independent content company Silverback has scored a commission for its entertainment format STABLE STARS. Public broadcaster YLE2 will air an 8 episode series this fall.
STABLE STARS is a reality entertainment competition that sees celebrities learning to ride while their young coaches can win a horse. Every celebrity is teamed up with a young horse trainer, his or her own coach. In the course of several intensive weeks the horse trainers, horses and celebrities will get to know each other and struggle side-by-side.
The celebrities will compete in a different new equestrian sport event each week. In the end, after weeks of thrilling competition, one young horse trainer will get their greatest dream fulfilled, a horse of their own and all expenses paid.
Production company Susamuru will produce the Finnish version of the format.
“We are excited to see this format coming to life here in Finland. At the same time as it’s a thrilling competition the warm-hearted aspect of fulfilling your dream and reaching for your goal are bound to make great entertainment television” says Olli Tola, Commissioning Editor Entertainment at YLE2
“We were sure from the very first pitch that this format has a true potential in Finland.”says Kari Voutila, Managing Director of Susamuru Ltd.
br>“I’m thrilled that the format has found a home at YLE2 in Finland. Being a passionate horse rider myself, this format lays close to my heart. In addition to Finland, we have sold the format to the US and several countries in Europe, channels soon to be announced” says Anna Carrfors Bråkenhielm.
About Silverback
Unlike most companies in the world of television today, Silverback is 100% independent. Originally founded as Talpa Scandinavia, the company parted from Dutch media mogul John de Mol’s Talpa Media Holding in May 2007.
Re-branded as Silverback, the company is experiencing an amazing and successful time. Today, our activities span from, among many other things, recording gorillas in the Ugandan rain forest to co-operating with Monty Python’s musical Spamalot in London to representing the founders of Skype’s new project, JOOST, in Scandinavia.
Our aim is to be the most creative company in the television industry. Being independent gives us the honour of working with the best in the field in each country. Every week, we are teaming up with partners around the globe with the same mission. Lately, we have placed our formats in 13 countries and signed a first-look agreement with Disney-ABC Television Group’s Buena Vista Productions in the US.
2007-12-07 Passion Publishing
Swedish independent content company Silverback extends its activities into print by creating PASSION PUBLISHING.
The new publishing house will bring original and exciting magazine and book titles to the market. Most of which will have a connection to Silverback’s television formats. Well renowned Swedish magazine creator Carina Nunstedt will be the Publisher of the new venture. Carina Nunstedt previously worked at Sweden’s biggest publishing company, Bonnier Magazine Group, were she among many things created the magazines mama and Family Living, successful and renowned brands in Sweden.
Anna Carrfors Bråkenhielm, CEO and Carina Nunstedt describe PASSION PUBLISHING as an independent publishing house with international potential.
“This is without a doubt a dream project for both of us. We will publish passionate magazines and books that we ourselves are lacking in the market and would like to read. We will do this in a creative and smart way together with fun partners. Our aim is to renew the business model for both magazines and books. The first magazine project is set to hit the market this spring” says Anna Carrfors Bråkenhielm.
About Carina Nunstedt
Carina Nunstedt has a background as feature editor at the evening paper Expressen and as a successful editor within the Bonnier Magazine Group where she launched two new unique magazines, based on her own ideas: mama, the lifestyle magazine for the modern mom and Family Living – the interior- and travel magazine for the modern family.?She’s also the author of the mama book ”12 steps toward a more pleasant life as a mama” (Prisma).
About Silverback
Unlike most companies in the world of television today, Silverback is 100% independent. Originally founded as Talpa Scandinavia, the company parted from Dutch media mogul John de Mol’s Talpa Media Holding earlier this year.
Re-branded as Silverback, the company is experiencing an amazing and successful time. Today, our activities span from, among many other things, recording gorillas in the Ugandan rain forest to co-operating with Monty Python’s musical Spamalot in London to representing the founders of Skype’s new project, JOOST, in Scandinavia.
Our aim is to be the most creative company in the television industry. Being independent gives us the honor of working with the best in the field in each country. Every week, we are teaming up with friends and partners around the globe with the same mission. Lately, we have placed our formats in 6 countries and signed a first-look agreement with Disney-ABC Television Group’s Buena Vista Productions in the US.
2007-09-28 Formats to Holland
Stockholm based content and production company Silverback has optioned two of its formats, APOCALYPSE NOW! and MISSING LINK, to Blue Circle in Holland.
Holland is the 5th country to sign up for the ‘save the world’ wildlife/reality format in which celebrities endeavour to save an endangered species. Previously, the format has been placed in both Germany, France, Belgium and Sweden.
The recording of the gorilla material is right now taking place, thanks to extraordinary rights to film the endangered mountain gorillas by Ugandan authorities.
The deal also includes the scripted social awareness format APOCALYPSE NOW! which is a tongue-in-cheek look at how four eco-terrorists can provoke people into thinking, caring and acting for our environment by trying to destroy it.
“I’m thrilled to work with Blue Circle and Monica Galer on these two projects. Monica and I have worked on many different projects in the past and I’m confident that she will do a great job with these two formats in Holland. Both formats talks about a very important topic but with a totally new angle” says Anna Carrfors Bråkenhielm, CEO Silverback.
For more information, please contact:
Jonas Linnander-Manfred, Director of International Sales & PR
jonas@silverback.se
+46 70 20 25 244
2007-09-27 US First Look Deal
Buena Vista Production Ups Its Reality-Production Initiative
BURBANK, CA (October 1, 2007) – Brian Frons, President, Daytime, Disney-ABC Television Group, today announced that Disney’s Buena Vista Productions (BVP) has signed a first-look deal with Anna Carrfors Brakenhielm’s company Silverback. The deal is part of a strategic effort to increase reality production for Buena Vista Production that can be utilized across the entire television group including ABC Network, cable, online and syndication. The Silverback agreement, effective immediately, gives BVP the U.S. Domestic rights to all content, formats and series developed by Silverback.
“The partnership will strengthen our capabilities as Anna and her team have had tremendous success in creating programming that is innovative unique and groundbreaking,” said Frons. “She is brilliant at producing European formats that resonate with American audiences. I was lucky enough to have worked with her when she brought ‘Survivor’ and many other successful formats to the world, and I’m thrilled to have the opportunity again.”
“I’m delighted to team up with BVP and I’m confident that this will be a very fruitful partnership. Knowing Brian from the birth of reality television when he was Head of Programs at SBS, and having the honor of working closely with him on several projects, I’m confident that we are in the best of hands. The fact of being European in the most important TV market in the world demands for the best partner in the field to translate our creative ideas to the US taste and flavor. In BVP, we have found just that” says Anna Carrfors Bråkenhielm, CEO Silverback.
Frons oversees ABC Daytime, SOAPnet and Buena Vista Productions, and in this capacity is uniquely positioned to create programming for ABC Network, cable, online and syndication. BVP’s success in reality includes shows such as “Live with Regis and Kelly,” and “Millionaire” in syndication, “Run for Money” on Sci Fi, “Stringers” on Court TV and “The Fashionista Diaries” on SOAPnet.
Silverback is a true content company focusing on developing and producing strong international formats for TV and cross media platforms. Originally founded as Talpa Scandinavia, the company parted from Dutch media mogul John de Mol’s Talpa Media Holding after a management buy-out earlier this year. In addition to its strong commitment to new creative ideas for television, Silverback is representing the founders of Skype’s new project, JOOST, in Scandinavia.
Anna Carrfors Bråkenhielm is one of the most renowned TV executives in Scandinavia, recognized as the first in the world to produce Survivor. She headed Modern Times Group’s production company, Strix Television for over a decade and made it the most profitable and successful company in Scandinavia placing its formats in over 72 countries around the world.
Silverback’s most recent international formats include: ‘Missing Link’, ‘King of the Road, ‘Stable Stars’, ‘Apocalypse Now’, ‘West End Star’, ‘Stars on Air’, ‘The New World’, ‘Improvisation Attack’, ‘Yoga Boost Camp’, ‘33 Famous Places’, ‘Editor in Chief’ and ‘Lost in Adaptation’.
Disney’s Buena Vista Productions (BVP) is a television development, production and programming division within The Walt Disney Company. BVP develops and produces non-scripted original programming for syndication, cable and primetime outlets, both within and outside The Walt Disney Company. BVP also provides creative oversight for some of Disney*ABC Domestic Television’s (formerly Buena Vista Television) programming, including “Who Wants To Be A Millionaire,” with Emmy Award-winning host Meredith Vieira, and the acclaimed movie review show “Ebert & Roeper.” Disney*ABC Domestic Television is the domestic television distribution arm of The Walt Disney Company.
Contacts:
Nicole Nichols
Disney ABC Television Group 818/460-5267
Jonas Linnander-Manfred
Silverback +46 8 642 68 88
2007-09-07 European roll out
Silverback has sold two of its formats, MISSING LINK and STABLE STARS, to five European countries the last couple of months.
Germany, France, Belgium and Sweden have signed up for the ‘save the world’ wildlife/reality format in which celebrities endeavour to save an endangered species. Through cooperation with the Ugandan authorities, Silverback is granted extraordinary rights to film the endangered mountain gorillas. The shooting of the gorilla material will start next month.
Apart from the co-production deal with German producer Tresor, the option deals with Endemol France, Endemol Belgium and TV4 in Sweden, Silverback is negotiating the format for the US, UK and Holland.
In addition, the feel good entertainment format STABLE STARS has been optioned to production company Susamuru for Finland. Negotiations are underway for several other countries including the US, Norway, Denmark, Sweden and Dubai. The format sees celebrities compete in horse back riding to win a horse for their own young coach.
“We have received a lot of interest for ‘Missing Link’ and I’m very pleased that we have partnered up with really talented people in each and respective country. It’s a great format and totally unique in its genre. There is a demand for meaningful content in a reality show, this is quite educational with real content and there is a real meaning to taking part” says Anna Carrfors Bråkenhielm, CEO Silverback.
For more information, please contact:
Jonas Linnander-Manfred, Director of International Sales & PR
jonas@silverback.se
+46 70 20 25 244
About Silverback
Silverback a true content company with the sole ambition to develop strong international formats for TV and new media platforms. Silverback provides full service solutions for groundbreaking media concepts. The client base includes international broadcasters and corporate clients who share our belief in strong ideas and are aiming to get the most out of new and traditional medias.
The company was originally founded as Talpa Scandinavia by Anna Carrfors Bråkenhielm on behalf of John de Mol and began operations in Sweden in April 2006. Anna Carrfors Bråkenhielm and previous majority owner Dutch Talpa Media Holding agreed on a management buy-out in May 2007. At this time, the company re-branded itself as Silverback.
2007-08-24 west end star
TV3 in Sweden has commissioned Silverback’s new entertainment format WEST END STAR. The program series will be produced by Silverback and airedthis fall. The female lead in a West End musical is vacant – now it’s up for grabs!
A new musical star is waiting to be discovered and shipped off to London’s West End. The role as ‘Lady of the Lake’ in Monty Python’s ‘Spamalot’, the Tony Award winning musical drawing full houses 8 shows a week, is at stake. The musical is based on the film ‘Monty Python and the Holy Grail’ and written by Eric Idle.
In co-operation with the producers of the hit musical, the format is not just about finding any new musical talent – we are searching for the new leading lady in the West End!
The format spans over 9 episodes. After weeks of excitement only one stands tall. In the beginning of next year, our new leading lady will make her debut at the worldrenowned Palace Theatre in London.
“Spamalot is a great musical. Comedy at it’s best. I’m confident that the TV show will be as exciting and fun. We are right now teaming up with producers and broadcasters in key European countries to find their leading ladies” says Anna Carrfors Bråkenhielm, CEO Silverback.
For more information, please contact:
Jonas Linnander-Manfred, Director of International Sales & PR
jonas@silverback.se
+46 70 20 25 244
About Silverback
Silverback a true content company with the sole ambition to develop strong international formats for TV and new media platforms. Silverback provides full service solutions for groundbreaking media concepts. The client base includes international broadcasters and corporate clients who share our belief in strong ideas and are aiming to get the most out of new and traditional medias. The company was originally founded as Talpa Scandinavia by Anna Carrfors Bråkenhielm on behalf of John de Mol and began operations in Sweden in April 2006. Anna Carrfors Bråkenhielm and previous majority owner Dutch Talpa Media Holding agreed on a management buy-out in May 2007. At this time, the company re-branded itself as Silverback.
2007-07-25 Joost boost
Silverback starts a co-operation with Joost™, the world's first broadcastquality Internet television service. Silverback will represent Joost in Sweden.
The deal marks Sweden as the first country in the world were Joost has chosen to work with an external company to provide the content for its platform. Stockholm based content and production company Silverback will work as an agent to put together the best local content in the market. In addition to getting programs, Silverback will also be responsible for local ad sales.
“I have closely followed the news on Joost and I’ve been impressed in the way they are thinking about TV in the future. Joost has succeeded in creating a model where there is an upside for both content providers, advertiser and also viewers” says Anna Carrfors Bråkenhielm, CEO Silverback.
For more information, please contact:
Jonas Linnander-Manfred, Director of International Sales & PR
jonas@silverback.se
+46 70 20 25 244
About Joost™
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video programming to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.
To learn more about Joost, visit www.joost.com.
About Silverback
Silverback a true content company with the sole ambition to develop strong international formats for TV and new media platforms. Silverback provides full service solutions for groundbreaking media concepts. The client base includes international broadcasters and corporate clients who share our belief in strong ideas and are aiming to get the most out of new and traditional medias. The company was originally founded as Talpa Scandinavia by Anna Carrfors Bråkenhielm on behalf of John de Mol and began operations in Sweden in April 2006. Anna Carrfors Bråkenhielm and previous majority owner Dutch Talpa Media Holding agreed on a management buy-out in May 2007. At this time, the company re-branded itself as Silverback.
2007-05-31 Re-brand as Silverback
It now stands clear that Talpa Scandinavia becomes a Swedish owned company. Dutch media mogul John de Mol let go of his shares in the company in favour of its CEO, Anna Carrfors Bråkenhielm.
At the same time the company re-brands itself as Silverback.Anna Carrfors Bråkenhielm and previous majority owner Dutch Talpa Media Holding have now agreed on a management buy-out.
”The co-operation with Talpa Media Holding has been very rewarding. Already from the start we were given a lot of liberty and now we become totally independent. I’m grateful to Talpa for giving me this chance. The timing could not have been better. We have an exciting year ahead of us” says Anna Carrfors Bråkenhielm.
Peter Rademaker, CFO of Talpa Media, states: "It was great to help Anna and her team to become independent. She managed to do so in a remarkably fast way. We wish the company all the best and of course we will stay in touch."
Silverback will be a one-stop creative shop based in Stockholm. It is a true content company with the sole ambition to develop strong international formats for TV and new media platforms. The client base includes international broadcasters and corporate clients who share our belief in strong ideas and are aiming to get the most out of new and traditional medias.
2007-04-03 TV4 airs Yoga format
TV4 will be the first channel to air a totally new health program that will focus on yoga. The program has been developed by Talpa Scandinavia and will be aired every morning, Monday through Friday during 10 weeks.
The program features a well-known yoga profile that will lead a 15-minutes yoga class in TV4 and TV4 Plus. In addition to the daily programs, a one-hour Yoga class will be aired on Sundays in TV4 Plus.
The premiere is set to the 16th of April. Each day the Yoga class will be aired on TV4 at 5.30am and at 7.00am and 8.15am in TV4 Plus. Each week will feature a theme that will be ventured more deeply in the Sunday one-hour class.
“Äntligen hälsa – yoga” is a pedagogic yoga program where the viewers choose when they want to practice. It has never been easier to do yoga in your own home. Fifteen minutes a day is enough to improve your life!
In addition to the production for TV4, Talpa Scandinavia will bring its new format YOGA BOOST CAMP to the international market.
In this the ultimate health and lifestyle makeover, we start with five young women struggling with issues that all women relate to. Their relationships, their schedules, their work, their lives are falling apart.
Our tv-host gives them an offer they can’t refuse – check into YOGA BOOST CAMP for one month and emerge, fitter, stronger, thinner, more empowered and more beautiful than you ever dreamt possible.
YOGA BOOST CAMP has it all, including a life coach, a yoga guru, a nutrition expert and at the heart of it all a life enhancing yoga philosophy.
A month later, our honed, de-stressed lovelies return to crazy reality complete with family, friends, deadlines, love lives, bad food and big temptation. It’s their final test: can they cope with real life in a new, healthy and harmonized way?
And if they can – we’ll be back to reward them with just one more dream come true.
For more information, please contact:
Anna Carrfors Bråkenhielm, CEO Talpa Scandinavia.
+46 8 642 68 88
2007-03-13 Trucker & YETD
Talpa Scandinavia and Scania co-operate to boost the image of professional truck drivers. Talpa aims to bring a unique and original TV-format to broadcasters around the globe, and in addition turn Scania’s driver initiative - the World’s biggest truck driving competition focusing on road safety, driving skills and fuel economy - into an even more exciting event!
Talpa Scandinavia has created a reality format transforming 10 ordinary un-employed people into skilled truck drivers. The winner of the competition gets a wild card into Scania’s competition Young European Truck Driver (YETD).
Following on from its success in 2003 and 2005, the world's largest driving and road safety skills competition has returned for a third time with the launch of Young European Truck Driver 2007.
Scania arranges driver competitions in 40 countries on five continents. 40.000 truck drivers will participate. The European competition involves 28 countries. The final in 2005 gathered drivers from all over Europe and attracted 10,000 spectators cheering 28 years old Belgian driver Laurens D’Huyvetter to victory, winning a brand new, customized Scania truck.
Local qualifying rounds will take place throughout Europe during the spring. The big European Final will be held in Sweden in the fall. Talpa Scandinavia has, in addition to the TV-format, been involved in the design of the test track.
“The driver is by far the most important player in the transport operation. With our competitions we want to focus on the importance of the driver and contribute to improved road safety as well as the image of the profession. Now we have taken the opportunity to work with the team that created the games in Survivor and The Farm to help attract people to the truck driving profession and add some extra excitement to the competition,” says Cecilia Edström, Senior Vice President Corporate Relations at Scania.
“Working with Scania on this project has been tremendously rewarding. Joining an exciting TV-format with one of the biggest competitions of its like in the world creates a unique possibility. We are right now in final negotiations with a number of European broadcasters”, says Anna Carrfors Bråkenhielm, CEO of Talpa Scandinavia.
For more information, please contact:
Anna Carrfors Bråkenhielm, CEO Talpa Scandinavia
anna@talpa.se, +46 8 642 68 88
SCANIA
Scania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. A growing proportion of the company’s operations is comprised of products and services in the financial and service sectors, assuring Scania customers of cost-effective transport solutions and maximum uptime. Employing 32,800 people, Scania operates in about 100 countries. Research and development activities are concentrated in Sweden, while production plants are located in Europe and South America, with facilities for the global exchange of both components and finished vehicles. In 2006, invoiced sales totalled SEK 70.7 billion and net income amounted to SEK 5.9 billion.
TALPA
Talpa Scandinavia is a one-stop creative shop, with the sole ambition to develop strong international formats for TV and new media platforms. The company is a subsidiary to Dutch media group Talpa Media Holding and was founded by Anna Carrfors Bråkenhielm on behalf of John de Mol. Talpa Scandinavia will provide full service solutions for groundbreaking media concepts and our client base includes international broadcasters and corporate clients who share our belief in strong ideas and are driving to get the most out of new and traditional media.
2007-02-01 Mobile TV
Telenor in Sweden put a lot of force to challenge traditional TV as first choice when it comes to entertainment and deepens its co-operation with Talpa Scandinavia.
It is now clear that Telenor in Sweden and Talpa Scandinavia will continue their development co-operation for yet another year. Now with the target to challenge the traditional television as the first choice when it comes to entertainment.
The first mobile format, among many that will soon launche is Star Express, an alternative talent search via mobile that premieres this spring.
"We believe that the mobile and the web will be the first window when it comes to entertainment. We will present formats that are created directly for the mobile and the web. We will take the step from a supplement to traditional TV. Mobile-TV is the future. Star Express will be the first big venture. The challenge is to create the best content to the clients of Telenos and I’m convinced that Talpa is the perfect partner for this" says Micahel Bergman, Vice President New Business Telenor Sweden.
The co-operation also includes Telenor owned Bredbandsbolaget:
"It stands clear that there is a change of paradigms in the TV business. The interest for IPTV increases constantly. We will push the development with our own unique content. We see the co-operation with Talpa as a central part in our ambition to be in the fore front when it comes to innovative TV concepts in other environments than traditional TV" says Marcus Nylén, CEO Bredbandsbolaget.
It is extremely stimulating to be able to co-operate with Telenor in such a large extent and to be able to deliver products to a new platform. The media landscape and the patterns for content consumption are changing at a large speed. This demands for new ways of thinking in all aspects of the creative work and implementation. says Anna Carrfors Bråkenhielm, CEO Talpa Scandinavia.
2007-01-30 National lottery
Svenska Spel, the Swedish National Lottery, is to launch their brand new number game Limbo by the end of this month. In a unique co-operation, Talpa Scandinavia has developed a TV-format around the game. Limbo will be aired on Sweden’s biggest commercial station TV4, seven days a week plus a Saturday live final throughout the year.
Limbo is a number game where the person who picks the lowest unique number each day wins. In the Saturday live broadcast, seven winning players battle it out in the weekly final. They pick two numbers each and the lowest unique number wins each round. After three rounds one of them walks away with a big cash prize.
"We see great potential in Limbo and the fact of co-operating with Talpa Scandinavia and their creative team is a significant opportunity to make it even more exciting for a TV audience. Working together on this creates a combination that will be a strong offering in the market" says Håkan Sjöstrand, Senior Vice President Retail Division.
"Svenska Spel is the largest gaming company in Sweden and the world leader in developing gaming. I'm thrilled that they have picked Talpa to be their creative TV partner in this project. We have developed the TV format surrounding the game and we are to present a longer game-show version of this format to the international market" says Anna Carrfors-Bråkenhielm, CEO Talpa Scandinavia.
For more information, please contact:
Anna Carrfors Bråkenhielm, CEO Talpa Scandinavia
anna@talpa.se, +46 8 642 68 88
SVENSKA SPEL
Svenska Spel is the largest gaming company in Sweden with a market share of 55% and an annual turnover for 2005 of SEK 19,6 billion (˜ EURO 2,2 billion). The profits for 2005 amounted to SEK 4,5 billion of which around 1,1 billion goes to non-governmental and sports organisations for children an youth.
TALPA SCANDINAVIA
Talpa Scandinavia is a one-stop creative shop, with the sole ambition to develop strong international formats for TV and new media platforms. The company is a subsidiary to Dutch media group Talpa Media Holding and was founded by Anna Carrfors Bråkenhielm on behalf of John de Mol. Talpa Scandinavia will provide full service solutions for groundbreaking media concepts and our client base includes international broadcasters and corporate clients who share our belief in strong ideas and are driving to get the most out of new and traditional media.
2006-11-09 CELEBRITIES in the mist
Global heating. Changes in the sensitive ecosystem. Endangered species. Now is the time to engage in the fight against the biggest threats of our time!
Ten celebrities head on an adventurous trip down the ladder of evolution. They start out in the civilisation of our time and eventually they will end up in Africa, eye to eye with our ancestors - the endangered mountain gorillas.
Talpa Scandinavia launches "CELEBRITIES IN THE MIST" – a different "Save the World" TV format that is created thanks to a unique co-operation with Government authorities in Uganda and in the long run, global nature and environmental organisations.
Today there are only 600 mountain gorillas left in our world. They all live in the remote mountain region on the border between Uganda, Rwanda and DR Congo. Via a unique co-operation between Talpa Scandinavia and Ugandan Government authorities, TV viewers from around the world can give them their support.
- "The idea behind this project is to create interest and engagement in a different manner. We have chosen to focus on helping the endangered mountain gorillas mainly because there are only a few of them left, but primarily because they carry such a symbolic value. This deals with pin pointing the possibilities to increase an engagement in saving our world, our nature and our environment in general. The mountain gorillas become a symbol in this context for something much bigger. Next round we can focus on other endangered species such as the giant pandas or the sea turtles", says Anna Carrfors Bråkenhielm, CEO Talpa Scandinavia.
The format doesn't only follow the celebrities' trip down the ladder of evolution, from Sweden to the misty mountains of Uganda – but follows in a parallel manner the life of the gorillas. During the series, as a viewer you will in a unique way get to know the gorilla families that our celebrities will meet eye to eye in the last episode. The format is created to endorse engagement and a very important aspect is the aspect of raising money in order for the viewers to show their support directly.
This is a TV series combined with nature documentary pieces, educating and entertaining at the same time. Talpa has spent a long time developing the concept and preparations are already under way for a production in Uganda. This fall a pilot will be shot in co-operation with the Dutch TV channel Talpa.
- "For many years format creators have tried to combine reality with an environmental theme without getting it quite right. For the first time, I see a format that combines the best of two worlds. The environment is the next big theme. Period. Having lived in East Africa for 6 years, I welcome the chance and I look forward to participate in such a unique project", says Ernst-Paul Hasselbach, Head of Reality at Talpa Television & host of Survivor and the international pilot of "Celebrities in the mist".
For further information, please contact:
Jonas Linnander-Manfred, Head of Sales, PR & Marketing
jonas@talpa.se +46702025244
2006-08-29 new reality format TV4
Anna Carrfors Bråkenhielm’s new TV-company Talpa Scandinavia gets the commission to make a big own-developed reality show for TV4.
Dagens Media
Fredrik Svedjetun
fredrik@dagensmedia.se
2006-08-29 new REALITY FORMAT TV4
Anna Bråkenhielm’s production company Talpa Scandinavia is producing a new reality show for TV4. Broadcasting starts in the autumn.
- It’s true that I am working with a format for TV4, Bråkenhielm says to Aftonbladet.
Resumé
Magnus Helander
http://www.resume.se/nyheter/2006/08/29/brakenhielms_talpa_gor_dok/index.xml
2006-06-13 EXEC SURVIVOR
The Swedish TV community was stunned when Anna Carrfors Brakenhielm stepped down last year as CEO of Strix, the region's leading television production company. During her nine years in charge, Brakenhielm had become synonymous with the company that a decade ago was the first to buy and produce the "Survivor" format - foreshadowing the global reality TV trend.
Hollywood Reporter
http://www.hollywoodreporter.com/thr/columns/people_profile_display.jsp?vnu_content_id=1002652059
2009-03-18
SILVERBACK PRODUCES GLOBAL FORMAT SUCCESS SURVIVOR FOR TV4
Saturday the 21st of March will see the long awaited premiere of SURVIVOR on Sweden’s largest TV channel. Back on the screens after an interrupt of 3 years the re-launch will feature tougher conditions and harder challenges than ever before.
Already before it’s premiere, SURVIVOR has attracted a lot of attention in the country that saw the original commission of the today world-renowned format already in 1997. After only two days, over 1.500 people had followed the casting call and in total 9.000 people applied to take part in the programme.
Silverback recorded the 11-episode long run in the Philippines this winter. For the first time ever, a woman will host SURVIVOR. TV4 profile and one of Sweden’s most popular hosts, Linda Isacsson will be heading the Island Counsels.
Anna Carrfors Bråkenhielm, the CEO of Silverback was the first person in the world to discover SURVIVOR back in 1996 when she optioned the format from its creators at Castaway Television in the UK. Up to date 71 territories around the world have their own format versions of SURVIVOR.